Designing business models for the poor | Jason Fairbourne | TEDxSaltLakeCity

The following text contains transcriptions, quotations, excerpts from an original source linked below.

4 billion ppl live on less than $4 USD a day. 
Most don’t have access to water and health care.
They try to be innovative to create something that they can potentially sell.
1. Those in poverty are poor because of lack of opportunity.
2. Listen to what people really want.
**Micro-Franchising — A business model that gives the individuals they need to operate a successful business.
— standardized business
— training
— access to products
— strong branding
Difference between business-owner and entrepreneur. Business owners create economically sustaining livelihoods (without needing to be an innovative entrepreneur).

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